HOW MUCH DO YOU SPEND ON CUSTOMER ACQUISITION?
HOW MUCH WOULD IT COST YOU, TO RETAIN A CUSTOMER?
That’s probably one of the most significant questions that all online retailers and service providers are looking to answer today! And yet, a closer look will reveal the Millions of Pounds being spent on new customer acquisition with very little being done for customer retention. And it gets worse for the Online Travel Service Providers.
“Personalization” and “Personalised Selling” are the new mantra for selling and no where else than in the travel industry is it more important than ever. Since you can return a piece of furniture, clothes, gadgets or whatever else that you buy online but you cannot go back and return the time wasted on a NOT SO GREAT Holiday!!
The march towards digital has impacted travel industry like never-before. With the entire travel lifecycle shifting to digital. Travel agents today are capturing more and more customer data and competitor insights. The only way to grow in this fiercely competitive market is to know your customer better, offer them the right products, engage with them more closely throughout the pre, peri and post journey. Thereby culminating into higher sales and revenue. To achieve all this, you need to be able to use your ever increasing, scattered, unstructured and complex data prudently, “a rather complex job!”
It’s here that our Intelligent Data platform “Woocation” with Artificial Intelligence and Machine Learning at its core, aims to help online travel agents increase their sales, customer satisfaction, customer loyalty and eventually The Revenue!Request for Demo